Other markets that participated included Indonesia, Malaysia, Phillipines, Singapore, Thailand, Korea and Vietnam with activations like special ticket offers, in-store POS, film-themed mall installations and gift with purchase. In China, juggernauts Alipay and JD supported the pic with cinema advertising and tech companies Samsung, Netease and Razer contributed with out-door and digital/social. This included a spot that celebrated the parallels of the Guardians (a force for good throughout the galaxy) and Cisco Duo (a guardian for the good of businesses across the globe) along with a Fandango ticket offer for a chance to win passes to see the film. There was also a team-up between Disney Marvel Studios and Cisco which centered around protection with the brand’s new multi-factor authentication security product. ’s campaign was inspired by the intergalactic locations seen in the Guardians films and gave fans a chance to “own your place in space.” Fans were able to take a quiz to earn digital “units” to unlock coordinates for their very own piece of the galaxy, with locations spanning six intergalactic settings from the MCU including Knowhere, Morag and Sovereign.
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